But, still, I must admit, one of the questions I get most often is this…is Amazon Prime worth it? I have to tell you, that as somebody who only occasionally uses Amazon shipping capabilities, and somebody who watches online programming from time to time, somebody who needs a little bit of online storage, but not necessarily a massive amount, I still find the value that is presented to me by Amazon Prime is absolutely massive and super impressive and effective, and that is coming from somebody who is not in massive need of any of the services that Amazon Prime uses, I still think that it would be worth the cost of admission. However, there is one group who, in my opinion, has no reason not to be using Amazon Prime. That group, of course, is students. Look, the student discount on Amazon Prime is absolutely off the hook. Considering the amount of services that you can get, I think that it is amazing that they are willing to offer their services for so cheap, and I think that they will build enough loyalty and brand loyalty by offering these services to students, that when students graduate from University and become well-paid professionals, there is no way that they will abandon Amazon Prime, and they’ll probably be more than happy to pay their full membership.