Online Marketing for Real Estate Agents – Basic SEO Tips for Professionals

These days, internet marketing has become quite popular for real estate agents. More and more people are using the internet for information and make informed purchase decisions. Naturally, agents have to establish their presence online and ensure that customers find them to be reliable names with legal businesses. Ranking on search engine is important for every agent, and the following SEO tips can ensure high website rankings on search engines such as Google, Bing and Yahoo.

Use of HTML

The HTML format is widely used for designing website pages, and makes the site extremely friendly to lookup engines. This code makes easy designs which can be accessed more easily by search engine spiders.

Original Content

Fresh, original content is one of the first things that can make real estate agent websites rank well. Content which is scraped or copied from some other online resource, such as blog or website, is likely to be treated as duplicate content and the site will be penalized. The website will be pushed back to the last pages of the search engine results. The search engine will eventually remove the site from their results pages. A local Vancouver SEO consultant swears by quality content, he claims that the key to the top of rankings, is superb content.

Site Map

Sitemap is a web page in the site which is supposed to contain all the links to all pages of the website. It has to be submitted to Webmaster Tools of Google, Bing and other search engines right after the creation of a website. This allows faster indexing of all the website pages and the chances of quicker ranking is also higher with Site Map submission. Apart from helping search-engine crawlers to read all website pages, it also helps visitors to find various pages easily on the website.

Bold and Italic Tags

These tags are used to make keywords bold and italicized on web pages, so that they are highlighted better and search engines view them with special importance. But the use of too many tags can be counterproductive and be treated as spam. Simply putting unique keywords one or two times on every web page can be enough.

Incoming Links

The site also needs to get as many incoming links from numerous websites. These links have to point to varied pages on the site. In case all of the links only point to the homepage of the website, it will be rated by search engines as an inferior one. Having other websites link to many different pages on the site will show that it is an authentic one and engines will rank it higher than others on the results pages.

Tech in NGO’s – Bluetooth Beacons

Beacons are visible devices which can send out messages or signals in an attractive way. Beacon advertising happens to be a unique way of marketing. These are low powered and affordable units which can act as a receiver as well as a transmitter. These are futuristic devices made ready for business purposes along with increasing use of mobile phones on a daily basis. Find out 3 ways in which Bluetooth beacons can be used to reduce your business expenses.

Reducing man-power costs

Beacons reduce the need for manpower, and keeping just a handful of them in stores, shopping malls, restaurants and airports can ensure accurate automated guiding as well as marketing. There is reduced need for human notifications and instructions, resulting in fewer requirements for investment in man-power.

Reducing cost of maintenance

As compared to marketing software programs and enterprise applications of other types, these do not need any maintenance. Other than changing the server and the battery after some time, you need to spend very little for managing the device and its operations. These can act as automatic notification and marketing systems and you can gain insights and customer-oriented results.

Lower initial investment

Hardware related with Beacons is lower in power but affordable in cost, and can act as both receiver and transmitter. Just like a wrist watch, these devices are integrated with BT chips that draw power from a lithium battery. These are able to pair with other devices in a 50 – 70 meter range. The majority of top brands sell Bluetooth low energy beacons for less than $100. The expense is quite low in this case.

Cost-effective automation

Beacons take away the need for setting up costlier systems to facilitate automation. Human intervention becomes unnecessary once these tools begin to work. Push messages are sent and ad content such as videos and images are displayed as per the pre-set time interval or as soon as consumers walk within the range. Irrespective of the number of people present at the same time in the range, everything can be handled by beacons.

Affordable context-based ads

The success of any sector depends on marketing, and context based advertisement is needed for the same. You can set Individual Beacon to send out targeted messages on the basis of set criteria, such as device location, type of device used and more. Just one beacon can be used for displaying numerous messages on the basis of the receiver’s context.

Marketing – How to Market Real Estate Agents

Follow the steps if are planning marketing for real estate agents who are selling Vancouver condos and other real estate properties.

  • Website planning

Plan about your website carefully so that you gain brand visibility, drive sales, lease-up efforts, and acquire the prospects and many more.

  • Maintaining active blog

Try to add as many blogs as possible. Regular updates, attract the clients so try to juice up your policy. Add lucrative dialogues, and educate your clients by providing tips and advices.

  • Updating Company news

Creating a news sections always helps when you find that your blog is full of resource intensive stuffs. Provide important updates, survey results as well as press releases. It will give a positive signal to the various search engines which makes sure that marketing for real estate agents are hindered.

  • Publishing market reports

A local market report will be created for markets you operate in if you plan to implement this idea properly. Include various data pints like RSF (Rentable Square Footage), average rent prices, data vacancies, absorption rates and many more significant transaction procedures. Highlight this features in your website as monthly feature as you will be sure to generate eyeballs and lot of interested readers.

  • Creating videos

Videos are one of the most powerful mediums that are not used properly in marketing policies. Marketing videos saves the time for clients to go through the key parts of your programme by reading a tiring document. They can utilize their time for understanding your motive of marketing for real estate agents through fresh video contents. It showcases your company’s ideology better than any other mediums and makes yourself a standout in the crowd. This gives your clients a better idea on real estate investment Vancouver.

  • Including sign-up with newsletter

To build-up an efficient database for clients as well as partners, through E-mails and other procedures. If you lack a concrete platform for E-mailing, start building your list and stop overthinking about client feedbacks.

  • Improve SEO

In terms of Search Engine Optimization, make sure to tick all your right boxes. If you are effective in generating massive free traffic for your website, you are the winner. Try to be the kingpin of this game by pursuing tenants and investors who take help from these online researches.

  • Keep tracking your results

Make sure that you are running google Analytics efficiently. Track your marketing performances and make sure to look for the results at least once a month. It will educate you and provide you with better knowledge about the processes which would play a significant impact in your future planning.