Online Marketing for Real Estate Agents – Basic SEO Tips for Professionals

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These days, internet marketing has become quite popular for real estate agents. More and more people are using the internet for information and make informed purchase decisions. Naturally, agents have to establish their presence online and ensure that customers find them to be reliable names with legal businesses. Ranking on search engine is important for every agent, and the following SEO tips can ensure high website rankings on search engines such as Google, Bing and Yahoo.

Use of HTML

The HTML format is widely used for designing website pages, and makes the site extremely friendly to lookup engines. This code makes easy designs which can be accessed more easily by search engine spiders.

Original Content

Fresh, original content is one of the first things that can make real estate agent websites rank well. Content which is scraped or copied from some other online resource, such as blog or website, is likely to be treated as duplicate content and the site will be penalized. The website will be pushed back to the last pages of the search engine results. The search engine will eventually remove the site from their results pages. A local Vancouver SEO consultant swears by quality content, he claims that the key to the top of rankings, is superb content.

Site Map

Sitemap is a web page in the site which is supposed to contain all the links to all pages of the website. It has to be submitted to Webmaster Tools of Google, Bing and other search engines right after the creation of a website. This allows faster indexing of all the website pages and the chances of quicker ranking is also higher with Site Map submission. Apart from helping search-engine crawlers to read all website pages, it also helps visitors to find various pages easily on the website.

Bold and Italic Tags

These tags are used to make keywords bold and italicized on web pages, so that they are highlighted better and search engines view them with special importance. But the use of too many tags can be counterproductive and be treated as spam. Simply putting unique keywords one or two times on every web page can be enough.

Incoming Links

The site also needs to get as many incoming links from numerous websites. These links have to point to varied pages on the site. In case all of the links only point to the homepage of the website, it will be rated by search engines as an inferior one. Having other websites link to many different pages on the site will show that it is an authentic one and engines will rank it higher than others on the results pages.

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